Nearly 90% of veterinary practices never reach their full potential because of weaknesses on the business side.
When the business struggles, it creates tremendous stress and friction—both professionally and privately.
The cost is real—but avoidable: declining quality of medical care, lost money, peace of mind, relationships, families, and personal health.
This course teaches you how to install a Growth and Stability Management System—so your practice runs smoothly while you focus on your patients.
After this 2-day, practical management course, you will be able to:
- Make better, faster practice decisions relevant to your clinic
- Understand practice finances well enough to protect cash flow, margins, and long-term viability
- Stabilize your clinic and remove chronic financial and operational stress
- Improve performance and growth without losing control or clinical standards
- Build a team and routines that reduce dependency on you and prevent constant firefighting
- Understand what truly drives the value of your practice, whether you plan to sell or not
Course Materials & Preparation
- Pre-reading:
Selected chapters from the course book (provided upon registration).
The course assumes familiarity with the core concepts introduced in the pre-reading. - In-course materials:
Instructor-led presentations and working materials. - Take-home output:
A personalized 90-Day Operational Plan, developed during the course.
Goran Cvetković
Veterinary Doctor and Businessperson
Goran Cvetković is a veterinary doctor and businessperson with extensive experience working with owner-managed practices and small and medium-sized enterprises (SMEs). He worked clinically in veterinary practices in Serbia and Switzerland before transitioning into research and business management.
His work focuses on practical decision-making, financial stability, organizational routines, and the long-term viability of professional practices. He is known for translating complex financial and organizational topics into clear, clinically relevant frameworks that practitioners can apply directly in daily practice.
He is a researcher, entrepreneur, and author, and is the owner or co-owner of six companies.
DAY 1 – Assess & Stabilize
- Decision-Making in Veterinary Practice (40 min)
Individual exercise (15 min)
Group exercise and presentation (35 min) - Understanding Practice Finances as Clinical Vital Signs (40 min)
Individual exercise (15 min)
Group exercise and presentation (35 min) - Stabilizing the Clinic Before Improving It (40 min)
Individual exercise (15 min)
Group exercise and presentation (35 min) - Case Discussion: Diagnosing Practice Stress and Instability (90 min)
Facilitated case analysis and group discussion
DAY 2 – Improve & Sustain
- Improving Practice Performance Without Compromising Care (40 min)
Individual exercise (15 min)
Group exercise and presentation (35 min) - Building Team Routines and Reducing Owner Overload (40 min)
Individual exercise (15 min)
Group exercise and presentation (35 min) - Long-Term Strength and Value of a Veterinary Practice (40 min)
Individual exercise (15 min)
Group exercise and presentation (35 min) - Integration and 90-Day Practice Action Plan (40 min)
Individual exercise (20 min)
Presentations (30 min)
The most practical veterinary management course—by design.